Should we organize a second edition of Web3 Con Canarias?
“Organizing the first Web3 conference in Canary Islands” was one of the first ideas ever mentioned in the story of Web3 Island Makers ; back in summer 2022.
Flash-forward, 1st of May 2023: Web3 Con Canarias was now 2 weeks ago, a big success.
It gathered 90 attendees, 20 speakers representing brands like zkSync, Kucoin Community Chain, Accenture and local projects like Cocobay, Triple0Games or Traders Island.
It connected many web3 professionals together, fostering new ideas and collaborations. It also had a didactic value for new joiners in the space. The vibe of the event itself seemed definitely positive and we received tons of good feedback on the spot.
But organizing such a conference was a moonshot for Web3 Island Makers - the DAO behind this event. It took a lot of time, money, effort… So now that this is behind us, we took good care of evaluating the impact of this project.
→ Should we organize a second edition? What should we improve if we did? Who would help on or ganizing it?…
To get some answers, we ran a study over the past 2 weeks: 1 debrief meeting with attendees and organizers + 1 survey completed by 18 attendees. We followed an extended “PMF survey” framework to conduct the survey. Here are the results.
YES, we definitely should organize a second edition of WCC 🙌
72% of attendees would be “Very Disappointed” if there was NEVER another edition of WCC. In the PMF survey, it is said that you are on track to product/market fit when you’re over 40%. So this first data has set the tone very clearly.
Throughout the day, we got this kind of comments multiple times:
😍 “Guys I’ve been working on my own on Web3 projects for ages without knowing there was other people like me on the islands, it’s crazy to connect with so many at the same time”
Based on the responses provided to the survey, it seems that the event is best dedicated to web3 professionals, entrepreneurs, developers, and enthusiasts.
However, it also seems that there is interest in catering to those who are in transition from web2 to web3 and people looking to bridge the gap into Web3/Crypto.
Overall, the event appears to be geared towards those who are already involved in the web3 industry or are looking to get involved.
An Event for Networking and Community Building
Isolating the results of the “Very Disappointed” group, it seems that the most important benefit brought by WCC is networking and community building.
They valued the opportunity to connect with other professionals in the Web3 space, learn about new projects, and find potential collaborations and partnerships.
Additionally, some respondents mentioned that attending the event provided them with valuable insights and opportunities for professional growth - more technical and practical knowledge.
How to improve WCC?
1. The Content
A bit more of everything was requested it seems:
- More technical content
- More networking facilitation
- More beginner content
Based on the answers provided, it seems that the respondents who were "Somehow disappointed" would like to see more in-depth conversations about web3 and less emphasis on the number of speakers. They also mentioned the desire for more practical and business-oriented content, including live project demos and case studies.
💡 “Well I'd like to see more business applications, use cases. I’d like to see live project demos. I’d like to hear about how web3 converts to business, to revenues…”
One respondent also suggested more opportunities for attendees to introduce themselves and connect with others working in similar fields, possibly through a platform such as Discord.
During the debrief meeting we also had the feedback that we probably should implement a more didactic section/track for complete Web3 beginners.
2. Lunch, After Party & Pre-Conference Afterwork
The worst scores were given to:
- The Lunch (27 points) 😨
- The After Party (42 points) 😒
- The Conference Afterwork (46 points) 😒
The best scores were given to:
- The contact with WIM team (64 points) 😍
- The contact with speakers and partners (63 points) 😍
- The venue (60 points) 🤩
3. Organisation
Sponsorship
If we want to upgrade this conference and place it on the map of the valuable Web3 Conferences worldwide, the debrief meeting with organizing team was clear: we absolutely need institutional, marketing and funding support for next edition. The emphasis was on the early sponsorship to fund the event.
February instead of April
It has been also mentioned that the next edition should happen sooner in the year - when the Canary Islands stand out in term of weather, around February.
Team
For a bigger and better structured 2nd edition, we would need a bigger team with higher level of engagement and better stated roles.
Audio/Visual setup
Attention point also on the Audio/Visual setup. This edition with 90 people was just over the edge regarding the ability of the team to handle proper projection, mic transitions, recording,… This point has to be strongly improved if we want to scale up a next edition.
A killer team for WCC 2024?
7 people wish to be included in the Core Team to organize next edition!
And 6 more in the support team.
This is one of the most outstanding and encouraging results of this survey.
Web3 Island Makers will very soon proceed to a formal decision regarding the organization of a next edition.
Right after this, key positions of the core organizing team will be open for applications. The priority will be given to active members of the DAO holding a Maker NFT.
Conclusion
Overall we're utterly satisfied with this first edition. We felt that the ecosystem around us is ready to level up.
Builders are ready to build. Investors ready to invest. Educators ready to educate.
We felt a good push on the spot, to organize a second edition. And now with this analysis we have both encouragements and guidelines to perform better next time.
Don't forget to join us on Discord, Meetup and Twitter to stay up to date with our last announcements.
From Canarias, With Love ❤️
