The True Cost of Unauthorized Brand Use in NFTs: How Big Brands Like Louis Vuitton are Losing Millions
Introduction: The rise of NFTs has brought a new challenge to luxury fashion brands, as their iconic designs and logos are often used without
permission in digital art and collectibles. While some of these NFTs may be legitimate collaborations, many are created without
authorization and can damage the brand's image and profits. In this research, we will explore how unauthorized brand use in NFTs
is costing luxury brands like Louis Vuitton millions of dollars. Methodology: To estimate the cost of